I went to see Jeannette Sommers at the St. Albert Autorama today at St. Albert Mall. It was part of the Rainmakers Rodeo and sponsored by the Cruiser's Club....
Well, Jeannette and her hubby Phil went all out, purchased a trailer as a showcase gallery for her art and prints, had a great presentation, a great gimmick ( she has MOTOR oil in her oil paintings!! ask her how she did it!) and has everyone telling her about their first/best/restored car. They love her art!
What great marketing! I think the first thing was to specialize in a certain type of painting that would appeal to a niche market. Jeannette built up an inventory, so she wouldn't panic if a few paintings sold. Next, she made copies-paper and giclees with different price points. She had easy-to-buy art cards made for those who wanted something smaller. Commissions? You bet!
The trailer was a stroke of genius- great if it rained, art actually could hang in it,comfortable and homey, storage for bags, stock, chairs etc, can have a logo put on it, ready to go in an instant, classy and the perfect accessory for an auto show!
Well done Jeannette and Phil and good luck this summer at the auto shows!
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