Jeannette Shows How to Marketing your Art

I went to see Jeannette Sommers at the St. Albert Autorama today at St. Albert Mall. It was part of the Rainmakers Rodeo and sponsored by the Cruiser's Club....

Well, Jeannette and her hubby Phil went all out, purchased a trailer as a showcase gallery for her art and prints, had a great presentation, a great gimmick ( she has MOTOR oil in her oil paintings!! ask her how she did it!) and has everyone telling her about their first/best/restored car. They love her art!

What great marketing! I think the first thing was to specialize in a certain type of painting that would appeal to a niche market. Jeannette built up an inventory, so she wouldn't panic if a few paintings sold. Next, she made copies-paper and giclees with different price points. She had easy-to-buy art cards made for those who wanted something smaller. Commissions? You bet!

The trailer was a stroke of genius- great if it rained, art actually could hang in it,comfortable and homey, storage for bags, stock, chairs etc, can have a logo put on it, ready to go in an instant, classy and the perfect accessory for an auto show!

Well done Jeannette and Phil and good luck this summer at the auto shows!

Ducks Unlimited Opportunity

We had a great presentation by JOHN from Ducks Unlimited to 20 very enthusiastic Hidden Talent students. DU takes very good care of it's selected artists-great publicity, prints, fundraising, appearance's etc. Certainly a feather in the cap of any artist selected!!

Some important pointers- each image needs a form, but up to 5 images can be submitted on a single CD. Your copyright is returned after a year, you receive prints as compensation. There are different levels of competition, such as Alberta Artists of the Year. Almost any subject will be considered-more forms will be available at Hidden Talent for those of you submitting this year. Good luck to all of you!