Art Marketing 101 Why THEY are only buying Walmart art

Good Company

14x18

Sold

Last class a student forlornly told me she knew many people who spent $1millions on their homes getting granite counter tops, the best hardwood floors available, the top of the line appliances BUT... went to Walmart or Homesense to buy art .

The six obstacles to buying original art I thought of are;

1.People redecorate with the next trend and don't want to invest in art, as it is an accessory to a room.

We're still in the era of the painting has to match the sofa! It's a hard lesson, but good quality doesn't go out of style. A painting defines the collector, not the home he lives in. The more interesting your personal story and the painting's story, the more symbolism or message you have in your art, helps to define your collector as more thoughtful, astute and intelligent.

Old China

9x9

$175.00

2. People don't know what is good value in original art...some new artist charge the same or more as recognized artists. There are no comparison price lists.If you can hit the canvas with the paint it is for sale!

Educating the public is our responsibly as artists. I am of the minority opinion that yes, Virginia there is BAD art! Sharing your education about art, justifying your choices and explaining your influences can give a collector motivation to buy. Just as you are motivated to paint , your collector wished to share in that complex process of creativity.


More on the next post!